Improved UX
We began our engagement with an extensive review of the current site navigation, and how it was serving (or not serving) the target audience and department goals.
Through user testing, we were able to refine and adjust our recommendations prior to finalizing a much simpler and easy-to-understand approach.
Design Refresh
Building upon state branding guidelines, we introduced a new, more modern look and feel to the website that emphasized greater warmth and human interaction, while providing a calming layout to contrast the content-heavy needs of the client.
As we neared launch, we again conducted usability testing with volunteers, making additional recommendations and adjustments to the design and layout where needed to improve user experience.
Technical Improvements
From a technical standpoint, our team led the client through technical discovery, identifying the technical and editorial requirements of the client, and how to migrate all of their existing content out of a dated (Cold Fusion) content management system.
OHE had an internal developer who wished to take over ongoing site maintenance for the new site, and our team was able to train them on best practices and developer operations along the way.
