Eyebrow
Core Services
Page Title

Strategy and Analysis

Page Description

Research, insights, and planning to inform better digital products

Great digital experiences start with clarity. Electric Citizen’s strategy and analysis services help organizations understand users, align stakeholders, and make informed decisions before design and development begin.

Featured Image
adult man presenting to a group of coworkers in a conference room
Widgets
What We Do

By grounding projects in research, analysis, and data, we reduce risk, improve outcomes, and ensure your website or platform delivers real value.

We combine qualitative insights with practical frameworks to help you define requirements, prioritize initiatives, and plan confidently for implementation. Our Strategy & Analysis services provide clarity at every stage of your project, whether you’re planning a redesign, migration, or new digital initiative.

We help teams:

  • Understand audience needs through research and data
  • Align organizational goals with user expectations
  • Prioritize features, content, and experience outcomes
  • Define clear, executable roadmaps
  • De-risk complex decisions with evidence and analysis
team members sitting together at a meeting in a conference room
Research & Insights

Sound strategy starts with a deep understanding of context, users, and goals. Our research includes:

  • User research and interviews: Gathering qualitative insights from real users to understand needs, barriers, and motivations.
  • Stakeholder workshops and alignment sessions: Ensuring internal teams are shared on goals, constraints, and priorities.
  • Analytics review and behavior analysis: Identifying patterns, bottlenecks, and opportunities in real usage data.

Research helps teams make informed decisions based on evidence, not assumptions.

Audits & Evaluations

We evaluate digital products across multiple dimensions to identify what’s working and what needs improvement:

  • Content audits: Assessing existing copy, structure, and relevance to user goals.
  • UX evaluations: Identifying usability issues, friction points, and opportunity areas.
  • Technical and accessibility audits: Reviewing how well current technical implementations and accessibility practices support real users.

These audits provide actionable insights and a clear foundation for planning and design.

Content & Experience Strategy

A well-structured strategy ensures that content, design, and development work together harmoniously.

We help clients:

  • Define content models and archetypes
  • Establish experience principles and design goals
  • Prioritize content and features based on impact
  • Plan governance and ongoing content operations

This work reduces scope ambiguity and results in digital products that serve users effectively.

Requirements & Roadmaps

After insights and audits, we translate understanding into action:

  • Functional requirements: What the product must do
  • Feature prioritization: What matters most and why
  • Roadmap planning: What to build when, and how it ties to outcomes

Our planning artifacts support internal alignment, vendor onboarding, and development execution.

Electric Citizen provided thoughtful, creative, and responsive insight and execution to all areas of the redesign—from the discovery and planning phase to post-launch support.
Casey O’Neil, Sales Director
Graywolf Press
man leading a meeting in a conference room with tv screen behind him
Why Strategy Matters

Investing in strategy and analysis early pays dividends:

  • Reduced risk and rework
  • Clearer expectations and fewer surprises
  • Alignment across design, development, and leadership
  • Measurable, mission-aligned decision-making

Electric Citizen’s strategic practice helps teams get project clarity before costs escalate or timelines slip.

Ready to Get Started?

Whether you’re initiating a redesign, preparing for a migration, or planning a new digital program, we’d be glad to talk through your strategy and analysis needs.