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Core Services
Page Title

UX and UI Design

Page Description

Human-centered design for intuitive, inclusive digital experiences

At Electric Citizen, we provide UX and UI design services that align user needs with organizational goals. Our design process blends research, strategy, accessibility, and thoughtful interface design to create digital experiences that are easy to use, clear, and mission-driven.

Whether you need to improve task success, reduce support overhead, or launch a new interface that feels intuitive from the first click, our approach ensures design decisions are rooted in evidence and purpose.

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sketching out a wireframe on paper with a pen
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What We Mean by UX and UI
  • User Experience (UX) design focuses on understanding your users — who they are, what they need, and how they interact with your digital services.
  • User Interface (UI) design turns those insights into effective screens, components, and patterns that users understand and trust.

Together, UX and UI help ensure that your site is not only functional, but also efficient, accessible, and delightful to use.

image of graphic designer working at desk, surrounded by laptop, color swatches, pen and paper
Human-Centered Research

Design that works for real people starts with real research. We use a mix of:

  • Stakeholder interviews and alignment workshops
  • User interviews and task audits
  • Analytics review and usage pattern analysis
  • Competitive and comparative interface evaluations

These activities help us understand not just what users do, but why they do it — allowing us to design solutions that solve actual problems.

Strategic Information Architecture

Clear, findable content is a foundation of good UX. Our information architecture work includes:

  • Site maps and hierarchical navigation models
  • Content inventories and gap analysis
  • Task flows and user journey maps
  • Labeling systems that reduce cognitive load

This work ensures your content structure supports user goals and organizational priorities.

Usability Testing & Validation

Design isn’t complete without testing. We incorporate usability testing at key points in the process:

  • Prototype testing with real users
  • Task completion and error assessments
  • Post-launch validation and continuous improvement planning

These practices help surface issues before they become costly development rework.

Wireframes & Prototypes

Before visual design, we create wireframes and interactive prototypes to validate structure and flow with stakeholders and users. These deliverables:

  • Surface usability issues early
  • Provide a consistent foundation for hand-off to development
  • Allow rapid iteration with minimal cost

Interactive prototypes help your team experience functionality before it’s built, reducing risk and improving alignment.

Accessibility at Every Step

Accessibility isn’t a checkbox — it’s a design principle. From early research through final UI design, we ensure interfaces:

  • Align with WCAG guidelines
  • Work with assistive technologies
  • Use clear semantics and predictable interaction patterns

This supports compliance and builds trust with all users.

EC is knowledgeable, helpful, collaborative, and quick to respond. They create great websites!
Danielle Carrigan, Communications Manager
University of Minnesota, Office for Academic Clinical Affairs
screenshots from graywolf press website
Why Electric Citizen

Our UX and UI designers combine strategic thinking with practical delivery. We partner with cross-functional teams to ensure design is not an isolated phase, but an integrated part of your digital strategy.

We understand complex content ecosystems, mission-driven audiences, and the importance of inclusive design. That’s why our work is both thoughtful and grounded in real user needs.

Ready to Improve Your Website Design?

If you’re planning a redesign, need usability improvements, or want a stronger design foundation for a new platform, we’d be glad to talk through your goals and recommend the best approach.