Title
Statewide Organization
Client
Client
League of Women Voters Minnesota
Project Image
Project Image Mobile
Project description
The League of Women Voters Minnesota was seeking ways to attract new members to the organization, while continuing to serve the needs of existing members and local branches.
Paragraphs
Electric Citizen worked with League staff on a new messaging campaign, one that would be bold and declarative. We had conversations about what the League was all about, and what it aspired to, leading to a series of headline banners. "We Stand For..." would be the phrase to lead each banner, followed by one of the organizations' core values, position statement and supporting quote. The homepage would have a central point of focus, celebrating the work of the League and a call to potential new members who may not know what the League is all about.
Project URL
