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Taming Content Sprawl

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A Practical Guide for Government Websites

Is your website drowning in outdated content, orphaned PDFs, and navigation that makes sense only to your internal team?

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You're not alone. Most state agencies we work with are managing 3,000 to 5,000 pages of content—with nearly half receiving zero traffic. Staff publish without clear ownership. Content sits untouched for years. Navigation reflects your org chart instead of what citizens actually need.

A website redesign is your opportunity to fix this. But without a systematic approach, you risk simply moving the chaos to a new platform.

This guide walks you through the complete process:

  • Identifying the full scope of your content sprawl problem
  • Assembling the right team and establishing clear decision-making
  • Conducting a content inventory and making tough keep/delete/combine decisions
  • Reorganizing navigation around user needs instead of internal structures
  • Prioritizing migration when rebuilding your site
  • Building governance processes that prevent sprawl from returning
  • Understanding realistic timelines and when to bring in outside help

Drawing from Electric Citizen's experience redesigning dozens of state agency websites, this guide offers practical, proven approaches to regaining control of your content—and keeping it under control.

Download the guide and start your path toward a focused, user-centered website that actually serves your mission.

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Submit your email address to access the guide.